Age: 55

Residence : Irvine

Education: Degree in urban planning and development from USC

Headquarters: 987 N. Enterprise St., Orange.

Employees : 10

Revenues: Marimix and CuliFlex each generate less than $5 million in revenue.

Favorite snack: Pumpkin seeds.

A family affair : Scott Fassett, a former veteran banker with 25 years with GE Capital and JPMorgan Chase & Co., is chief financial officer of Marimix, while daughters Courtney, 26, Amanda, 23, and Nicole, 20, work on the marketing , sales and social media teams.