Origin story: Mari Fassett, a USC graduate, bootstrapped her snack mix startup with “babysitting money.” She started baking her first crunch mix recipe in her parents’ Newport Beach home.

Where it’s sold: Marimix deals are sold at an estimated 700 retail and grocery stores in California and Texas. Sprouts, Bristol Farms, Andronico’s Community Markets, a unit of Safeway, and Central Market. It also sells in smaller Northern California chains like Draeger’s Market, Mollie Stone’s Markets, Lunardi’s Markets and Oliver’s Markets. Next year, Marimix will add United Supermarkets in Lubbock, Texas.

Top Marimix seller: Cinnamon Churro

Honors: In late September, Marimix won Good Housekeeping’s 2024 Best Snack Award for its Cinnamon Churro, a gluten-free sweet-and-salty mix with lots of fiber. The announcement was broadcast on Good Morning America.