The business of baseball remains a family matter for the Monforts.

That became clear Thursday when the Rockies made internal changes to the front office as the team endures its worst season in franchise history.

The club announced that Walker Monfort, the oldest son of team owner and CEO Dick Monfort, has been promoted to executive vice president. It’s the latest indication that Dick Monfort plans to pass the major league franchise to his sons. Sterling Monfort, Walker’s younger brother, is Colorado’s director of professional scouting operations.

Team president and chief operating officer Greg Feasel, who will mentor Walker, will retire at the end of the year.

Feasel, who has been a member of the front office since 1995 and president since April 2021, will work with Walker through the end of the year before Walker officially assumes his new role in January 2026.

Walker, 38, spoke to The Denver Post and MLB.com about his promotion Wednesday night. He declined to discuss any other specific personnel changes in the front office that might occur in the coming months and did not address the status of general manager Bill Schmidt.“Ultimately, we’re open to anything, and I think that’s where I want to keep it,” Walker said in a wide-ranging interview. “I think we’re open to whatever it takes to make the Colorado Rockies better. But I would say it’s really about maximizing our resources, right? And if we don’t have the right resources in place, we should figure out a way to get the right resources in place. That’s not just from a staffing perspective; it’s really everything.”

Walker’s promotion comes amid the worst stretch of baseball in the team’s 33 years. After back-to-back 100-loss seasons, the Rockies were 18-63 after Thursday afternoon’s loss to the Dodgers at Coors Field, and on pace for a 126-loss season, which would be the most losses in baseball’s modern era (since 1901).

Asked where the Rockies need to go from here, Walker replied: “I really don’t think you need to go anywhere beyond the record, right? We’re coming off a couple of tough seasons. This is, obviously, another challenging season, and honestly our expectations are higher.

“It hasn’t been what any of us envisioned. The goal is to get back to winning more baseball games, being competitive, and ultimately it’s to win a championship.”

To that end, Walker said that during his tenure on the business side of baseball, he reviewed what other major league teams did, paying special attention to teams with a similar market size to the Rockies. He said he also will explore what the other teams are doing on the baseball side.

“I’ve talked about doing a deep dive into what we’re doing and how we’re currently allocating our resources,” Monfort said. “Part of what we’re talking about here is looking at clubs. Milwaukee is an example. Cleveland is an example. Arizona is an example, Minnesota — similar market-size teams that have had recent success. We need to look at what they’re doing that may be different from us.”

Walker, a Colorado native and graduate of Eaton High School and Colorado State University, has been the club’s vice president of corporate partnerships since 2015.

He has overseen sponsorship sales, promotional planning and development, in-game entertainment at Coors Field and, more recently, Rockies TV production.

“While we thank Greg for his impact and service, we are excited to turn the page into our next chapter with Walker,” Dick said in a statement. “He brings a deep understanding of this organization — earned through his 20 years of experience working both within and alongside every department of our operation.

“He offers a fresh, forward-looking mindset, and we’re confident his perspective, experience and leadership will benefit the club in the months and years to come.”

Walker, however, is aware that there are Rockies fans who will view his promotion with skepticism. But he said that perception motivates him.

“You mention the family tie and nepotism and everything that comes along with that,” Walker Monfort said. “I think since Day 1 here at the Rockies, I’ve tried to use that as something to motivate me to actually prove people wrong. I put my work in, just like everyone else here, and I do think I’ve done a good job leading by example.”

Walker added that he “absolutely expects” pushback from frustrated fans.

“One of the things, during times like this, and it doesn’t get realized as well as it could, is the passion that our fanbase has,” he said. “Even though there are negatives, there are still people who are passionately following our baseball team. And we value that.

“I understand that with this transition, and my new role moving forward, I understand what may come of it from people’s opinions. But I think the affirmation that I can provide to them is, ‘Hey, I want to win as much as anyone else.’ I’m a Rockies fan at my core.

“I believe that we can get back to that. I’m going to be accountable for it, moving forward, alongside my dad and others here at the organization.”

Walker, who repeatedly said the Rockies “need to maximize our resources” in all departments, said he and his father work well together.

“I don’t think our vision is different; I think we have a very similar vision,” he said. “We both want the same thing for this organization. We want to be a very high-caliber baseball team with the best customer service and the best experience in baseball.

“He’s a partner in this. He’s still the ultimate decision-maker. In the end, we’re looking at getting this organization back to where it needs to be. And I think we can confidently say that we’re going to do what we can to do that.”

Feasel, 66, joined the Rockies in 1995 as vice president of sales and marketing. He was promoted to executive vice president and chief operating officer in 2010 before being named club president.

Feasel, who works primarily on the business side of the organization, played a key role in securing the 1998 and 2021 MLB All-Star Games at Coors Field, as well as the 2016 NHL Stadium Series and more than a dozen concerts at Coors.

“Greg has been a pillar of this organization since its earliest days,” Dick said. “His leadership and vision helped shape not only the Colorado Rockies organization but the entire baseball community throughout the Rocky Mountain region.”

In a statement, Feasel said: “While it is bittersweet to step aside from a job I love, this is something Dick and I have been discussing for a number of years. It has been a privilege to work for this franchise over the last 30 years, and I’m incredibly grateful to Dick for the opportunity to help guide and grow the Colorado Rockies. I look forward to working closely with Walker in the coming months to ensure a seamless transition.”