While working for a commercial studio several years ago, storage was always a struggle for Craig Hering and his team.

“We were shipping 40 hard drives a day around the world,” the Boulder resident said. “It was kind of a nightmare of a process.”

But his company Suite Studios just raised $10 million to continue fixing that problem. Its cloud storage technology has helped streamline the making of projects like Kendrick Lamar’s “Squabble Up” music video and a Simone Biles Netflix documentary.

“As a creative person, they are thinking about spending 20%-30% of their time dealing with noncreative headaches — locating files, hard drives, the like,” the founder and CEO said. “(We want) to allow these creative-minded folks and professionals to spend almost all of their time actually creating.”

This is the third raise for Suite. It took in $7 million across two raises in 2021 and 2022.

Suite’s software centralizes the content process, replacing a patchwork of tools traditionally used when making shows or movies. Instead of having to download and reupload files every time somebody makes a change to the audio or video, Hering said the files update on Suite in real-time.

“It allows the end-user to not have to download thousands of videos before they start working,” the New Hampshire-native said. “The alternative is hard drive sending around, or there are Google Drive, Dropbox-type solutions. But if I have terabytes of data for a project, it might take (me) two or three days to download all that data. And that’s assuming it’s successful.”

Suite offers a usage-based subscription, charging $70 a month for each terabyte of data stored. Hering said he has hundreds of customers, including No. 1 streaming shows, top Billboard hits and an Eagles concert at The Sphere in Las Vegas.

This most recent cash influx will be used to grow the team of 26 across the board. Hering expects his staff size to double by the end of the year. Suite has an office in Boulder and about 80% of employees live in Colorado, Hering said.

Though Hering declined to give specific numbers, he said last year saw 800% growth in revenue for the business.

The round was led by Grotech Ventures and S3 Ventures, with participation from local firms Range Ventures and Massive Ventures.

— Max Scheinblum, BusinessDen