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The first ever Vineyard Jam Country Music Festival is set to take place this June in Fairfield with headliner Jackson Dean.
“We’ve been planning it for almost two years,” says Kevin Frazier with Frazier Trager Presents, which teamed up with Curt Johnston of West Wing Music, SPC and Solano Community College for the festival.
“It’s been his brainchild,” says Frazier of Johnston.
“He’s very forward thinking and he loves country music and the two just seem to go together really well,” says Frazier.
In addition to his love of country music, Johnston has a goal of helping students with higher education, says Frazier.
Proceeds from Vineyard Jam will go toward the “Pathway to College Program,” according to the festival’s website. Capacity for the event is 7,000 people, but the goal is to do over 4,000 — “anything over that, we’ll be happy,” says Frazier.
The most important thing right now is getting the word out about the festival, particularly about the up-and-coming artists who will be performing, he says.
The one-day event will feature two stages and eight artists: Jackson Dean, Restless Road, Maddox Batson, Greylan James, Shaylen, Noah Hicks, Tiera Kennedy and Queeva.
“Jackson Dean; he’s the most seasoned. His last song was in the ‘Yellowstone’ series, so he’s been getting a lot of cred,” says Frazier.
“He’s really moving up the ranks fast.”
One young artist, Maddox Batson, has been making waves in the country music scene with 3.3 million followers on TikTok at just 16 years old.
“We got the Justin Bieber of country music coming to this festival,” says Frazier.
In addition to the music, Frazier and his team are using the charm of the Suisun Valley to appeal to visitors.
“We’re getting a ton of interest from the Suisun Valley businesses already,” says Frazier, adding that new wineries in the area are attracting more tourists. “That valley is kind of the new Sonoma,” he says.
They have also received support from hospitality businesses, he says. “These businesses know that if we’re bringing 4,000 people into town they need hotels, they need food and, you know, they may stay for the weekend.”
Frazier says they expect to pull an audience from Sacramento, from Stockton and Modesto, as well as Solano County. “We think that because country really has a big draw and a big audience, we think we’ll pull from those areas that will come to visit for the day.”
Learn more at vineyardjam.com