There is still time to take marketing efforts to the next level for craft brewers with UC Davis Continuing and Professional Education’s new online course Digital Marketing for Craft Breweries.

Designed to help brewers succeed in today’s competitive craft beer market, this course provides the tools and strategies needed to develop and execute robust digital marketing to elevate craft breweries’ online presence, drive customer engagement and fuel business growth.

Taught by industry experts Emily Hutto and Julie Rhodes, this course consists of one mandatory live, online class and optional weekly office hours for one-on-one instructor access, along with prerecorded content and weekly assignments — all designed to help build a comprehensive digital marketing plan for craft breweries. The course will run from March 17 to May 18.

Who should enroll?

Brewery owners and producers of craft beer

Entrepreneurs and homebrewers who are considering launching a brewery

Individuals looking to enter or who are already working in the brewing industry on the operations side

What you’ll learn

In just eight weeks, students will gain the knowledge and skills to navigate the digital landscape confidently and propel their brand to new heights. Topics include:

Essential digital marketing concepts, such as branding, social media, email marketing, SEO and paid advertising

Crafting a digital marketing plan that aligns with goals, target audience and budget

Creating and optimizing compelling content

Evaluating performance metrics and making data-driven decisions

Strategies for keeping up to date with digital marketing trends so owners can stay ahead of the competition

About the instructors

Rhodes is an expert in off-site beverage sales, digital marketing, leadership, team management and distributor partnership management. She has more than two decades of experience in the food and beverage industry and owns Not Your Hobby Marketing Solutions, an educational services and strategic business consulting company built specifically for small to medium-sized craft beverage companies.

Hutto is an experienced journalist, marketing professional, and public speaker who specializes in the craft beverage supply chain. After years of freelance writing and authoring the book Colorado’s Top Brewers, she founded RadCraft in 2012 to serve the communications needs of maltsters, hop farmers, brewers, and distillers.