Steinway & Sons newest stage is in Cherry Creek.

The acclaimed piano maker opened its first showroom in Colorado — and 19th in the country — on Monday at 56 Steele St.

The company signed a five-year lease for 3,200 square feet at the base of the Steele Creek apartment building, according to Steinway spokeswoman Alexis Leon.

In recent years, Cherry Creek has emerged as a hub for furniture showrooms, with Natuzzi, Ballard Designs and Joybird being among the recent entrants.

But the entrance of Steinway sounds a slightly different showroom note. The New York-based firm has been making pianos since 1853. Models cost from the high four figures up into the six figures, Leon said.

The space will also have a lounge for Steinway’s Spirio piano, which can autonomously play from a library of thousands of recordings, Leon said.

“It’s as close to a live performance as possible,” she added, though the store will also periodically offer those too.

“It’s not a concert venue,” Leon said, adding no lineup has been announced yet. “Anything we put on will be of the benefit of the local teaching community and students.”

— Max Scheinblum, BusinessDen