A trademark tiff between America’s oldest beer maker and America’s best-selling beer brand appears to be over before it really began.

Last week, D.G. Yuengling & Son, the nearly 200-year-old Pennsylvania-based brewer, demanded that its much larger rival, Anheuser-Busch, stop using a tagline for its forthcoming Bud Light Next zero-carb beer, noting it resembled one already trademarked by Yuengling.

“Get ready for the next generation of beer,” read the Dec. 14 post from Bud Light’s Twitter account, according to a screenshot provided by Yuengling. The same graphic appeared on Bud Light’s Instagram and Facebook accounts that day, Yuengling said.

Yuengling objected, pointing out its own low-carb brew — Flight, introduced in February 2020 — is marketed as the “next generation of light beer.”

Yuengling registered that phrase with the U.S. Patent and Trademark Office more than a year ago.

The brewer had a little fun with Bud Light, tweeting an image of a cartoon burglar — masked and lowered by ropes — pilfering Flight’s catchphrase. “We know imitation is the sincerest form of flattery, but this is going a bit too far,” Yuengling tweeted at Bud Light.

And then Yuengling got serious, sending the St. Louis-based beer giant a cease-and-desist letter.

“Flight by Yuengling is one of our lead brands; it’s one of our fastest-growing brands,” Yuengling spokesperson Paul Capelli said Wednesday. “We’ve created this great product, and if some other light beer takes our tagline and puts it on their brand, obviously that is extremely confusing for the consumer.”

Anheuser-Busch did not issue a formal response to Yuengling, but this week, Yuengling officials saw that Bud Light had scrubbed its social media accounts of the disputed posts and replaced them with ones that teased, “Get ready for what’s next.”

An email was sent to Anheuser-Busch on Wednesday seeking comment.