OKLAHOMA CITY >> It’s No. 25 Indiana vs. No. 47 Oklahoma City in the NBA Finals.

That’s not their seeding. That’s their media market ranking. To some, that might matter. To others, it probably won’t — and probably shouldn’t — matter whatsoever.

A title matchup that starts Thursday night between the Pacers and Thunder — two young, fun teams that score a ton and are led by marketable stars in reigning MVP Shai Gilgeous-Alexander for Oklahoma City and Olympic gold medalist Tyrese Haliburton for Indiana. It has everything: star power, good coaching, All-Stars on both sides. And it adds to the NBA’s recent run of parity.

That’s the good news. Here’s the inevitable other side: The ratings, especially at the start of the series, probably aren’t going to be good because the home markets are so small.

“I think this finals is a great representation with the two teams that are in it,” Thunder coach Mark Daigneault said. “You know, they’re teams that play good, exciting styles of basketball. ”

People are watching; they just may not be watching on television. The social media tracking site Videocites says NBA content is getting consumed at a 64% higher clip than last season — 32 billion views and counting so far in these playoffs. Gilgeous-Alexander is the most viewed player, Haliburton is No. 3 and playoff clips of those two have about 1.5 billion views between them to this point.

That’s billion, with a B. And speaking of that, there are 76 billion reasons the NBA won’t be bothered by whatever the ratings are over the next couple of weeks.

The new media rights deals — an 11-year, $76 billion pact between the NBA and broadcast partners Disney (ABC/ESPN), Peacock (NBC) and Amazon (Prime Video) that kicks in at the start of next season — show that clearly somebody is watching NBA games or consuming NBA content.