NEW YORK >> Brand names, not filmmakers or stars, are said to rule the box office these days. But Ryan Coogler’s “Sinners,” led by twin Michael B. Jordans, proved a bloody exception to modern movie rules, launching with $45.6 million in ticket sales in U.S. and Canadian theaters, according to studio estimates Sunday.

“Sinners,” a Warner Bros. release that cost about $90 million to produce, was a bold gamble on originality — albeit with genre elements — and one of the most bankable American directors in Coogler. The “Creed” and “Black Panther” director wrote and produced “Sinners,” a 1932-set vampire movie about bootlegging brothers (both played by Jordan) who open a juke joint in their Mississippi hometown.

“A Minecraft Movie,” the year’s biggest Hollywood hit, followed close behind in second, collecting $41.3 million in its third week of release. That gave Warner Bros., after a handful of disappointments, an enviable one-two punch at the box office with one original, director-driven movie and one IP-based property.

“A Minecraft Movie,” which Warner Bros. co-produced with Legendary Pictures, has amassed $720.8 million worldwide in three weeks of release.

Pam Abdy and Mike De Luca, co-chairs of Warner Bros. Motion Picture Group, celebrated the two films’ resonance with moviegoers. The studio accounted for a remarkable 64% of the domestic box office for the Easter weekend.

With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. “Sinners,” $45.6 million.

2. “A Minecraft Movie,” $41.3 million.

3. “The King of Kings,” $17.3 million.

4. “The Amateur,” $7.2 million.

5. “Warfare,” $4.9 million.

6. “Drop,” $3.4 million.

7. “Colorful Stage: The Movie,” $2.8 million.

8. “Pride & Prejudice” (2005), $2.7 million.

9. “The Chosen: Last Supper,” $1.8 million.

10. “Snow White,” $1.2 million.