President Donald Trump’s social media company is moving to position itself as a financial services firm that will allow his supporters to put money into investment products geared to what the company has called the “patriotic economy.”

Trump Media & Technology Group, the parent company of the Truth Social platform, said last week that it had applied for trademark applications for a number of investment products, including several exchange-traded funds, which are similar to mutual funds.

The products, which Trump Media said would be available this year, will bear names such as “Truth.Fi Made in America ETF” and “Truth.Fi Bitcoin Plus ETF.” Trump Media applied late last year to trademark the Truth.Fi name, which it described in its application as a platform for financial custody services and trading in digital assets.

Trump and his family started embracing digital currencies last year by partnering with a new digital assets company called World Liberty Financial. Last month, the president said he was starting a memecoin — a type of cryptocurrency that is more of a novelty item than something more established like bitcoin.

“We will continue to fine tune our intended product suite to develop the optimal mix of offerings for investors who believe in America First principles,” Devin Nunes, CEO of Trump Media and a former Republican member of Congress from California, said in a news release.

Dennis Kelleher, CEO of Better Markets, a nonprofit that pushes for more transparency on Wall Street, said the move by Trump Media posed a potential conflict of interest.

“The president is trying to make money from financial activities that require the approval of his appointed chair of the SEC, who is then supposed to regulate and police those activities,” Kelleher said.

Trump has no formal position with Trump Media, but he is the company’s largest shareholder. A few weeks before Trump was inaugurated for a second term, he transferred his stake in the company to a trust controlled by his eldest son, Donald Trump Jr., who is also a company board member.

Trump Media, which is publicly traded, has struggled to generate revenues from advertising on its Truth Social or streaming video platforms. Though Truth Social is Trump’s primary online megaphone for communicating with the public, he has just over 8 million followers on the platform. By contrast, he has 100 million followers on the social platform X, which is owned by Elon Musk.