Jon Cruz still remembers the days when he had to convince the NFL and other sports leagues that there was value in uploading highlights to YouTube.

Less than a decade later, it has become the home of the NFL’s out-of-market Sunday afternoon games package on CBS and Fox.

YouTube’s first season as the carrier of “NFL Sunday Ticket” begins Sunday. YouTube agreed to a seven-year contract with the league in December worth more than $2 billion per season.

“To go from small events to larger events to now where we’re bringing ‘Sunday Ticket,’ I couldn’t be happier and more excited about what we’ve been able to do in a short amount of time,” said Cruz, who is YouTube’s global head of sports partnerships.

YouTube has had an official NFL channel since 2015. It has grown to include channels for all 32 teams and 10 official league channels, including NFL Films, NFL Network and Mundo NFL.

Now YouTube takes over the consumer version of “Sunday Ticket” from DirecTV, which carried it since it started in 1994. DirecTV has a separate deal to distribute in bars, restaurants and other establishments.

“Sunday Ticket” is available as an add-on package on YouTube TV or separately on YouTube Primetime Channels.

The most significant feature of “Sunday Ticket” will be the ability to watch multiple games simultaneously. It will also allow YouTube TV subscribers to watch their local game side-by-side with games on “Sunday Ticket” for the first time.

“Sunday Ticket” will also include live polls and chats.

Even though “Sunday Ticket” is available to more fans, it remains pricy. YouTube TV subscribers can get it for $299 while nonsubscribers have a $399 purchase price. The NFL RedZone channel can be added to both packages for an additional $40.

YouTube will offer discounted packages for students. Verizon is offering “Sunday Ticket” for free to new and existing customers who purchase a new phone and sign up for an unlimited plus plan.