Jerry Seinfeld and his all-star cast are “drunk on sugar-power” in the new trailer for “Unfrosted,” a film that chronicles Pop-Tarts’ origin story. That’s how the comedian described the film in a 2018 tweet when it was just a nebulous concept.

“Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI,” Seinfeld tweeted. “That’s a vibe I could work with.”

Six years later, the trailer for the film was released Thursday, featuring a star-studded ensemble and Seinfeld’s signature lighthearted humor. The film marks the comedian and actor’s directorial debut.

Seinfeld stars alongside Melissa McCarthy and Jim Gaffigan as Kellogg’s executives trying to compete with rival company Post Cereal’s new shelf-stable breakfast pastry, “Country Squares.” Amy Schumer and Max Greenfield work for Post and the camps compete to hit shelves first.

Hugh Grant, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Peter Dinklage and Fred Armisen round out the cast.

“It’s a huge cast. I don’t know how it got so big,” Seinfeld told Netflix’s Tudum. “I remember that we had nobody for a long time. And then Hugh Grant called and said he heard about the movie, and he wanted to be Tony the Tiger. Then, the next thing I knew, everybody was in it, and it was incredible.”

“Unfrosted” will premiere May 3 on Netflix.