A longtime football coach has paid a major fine — and it’s not to the MIAA.

Medfield Football Coach Erik Ormberg, who’s also a high school counselor at the school, has paid $16,000 for violating the state’s conflict of interest law after urging students to attend his private camps.

The Massachusetts State Ethics Commission said Ormberg used his public position and public resources to promote and encourage students to attend his private football and athletic conditioning camps.

Ormberg admitted to the violations, and he agreed to cease and desist from all such conduct in violation of the conflict of interest law, according to the State Ethics Commission.

“When public employees’ public jobs and private business activities are closely related, they must be careful to maintain a clear separation between them,” State Ethics Commission Executive Director David Wilson said in a statement.

“The conflict of interest law is clear that public employees may not use their public positions to drum up business for private companies they own or are connected with,” Wilson added.

Ormberg has served as Medfield High School’s head varsity football coach for more than 14 years. Since 2018, Ormberg has also operated a private business, Warrior Industries LLC, which offers summer fitness and football camps to students from Medfield and surrounding towns.

Ormberg contracted with the school district to operate Warrior Industries camps using the high school’s athletic field, weight room, and equipment and hired the school’s assistant coaches to help run the program. Ormberg from 2018 to 2024 received a total of $70,000 in payments from Warrior Industries.

As football coach, Ormberg regularly recommended that Medfield student-athletes attend his private camps.

During his presentations as head coach at Medfield High School’s annual Fall Sports Information Night, Ormberg promoted his private Warrior Industries camps and emphasized that attending the camps was “strongly recommended” for student-athletes.

Ormberg also promoted Warrior Industries camps on the Medfield Football Twitter account he managed and used Medfield High School imagery to promote the camps on his private website.

In 2022 and 2023, Ormberg used his Medfield High School email account and a school listserv to send information promoting his Warrior Industries camps to students and parents, including all students on the Medfield High School football team.

He also encouraged his Medfield High School assistant football coaches to work for Warrior Industries, ultimately hiring five of them over the years.

“By using his position as Head Coach and other Medfield High School resources to promote his private camps to Medfield students, and by recruiting his high school assistant coaches to staff those camps, Ormberg violated the conflict of interest law’s prohibition against public employees using their official positions or other public resources to obtain substantially valuable unwarranted privileges for themselves or others,” the Commission said in a statement.

“Also, by as Head Coach including in the high school’s annual Fall Sports Information Night presentations references to his private camps and recommendations that students attend them, Ormberg violated the law’s prohibition against municipal employees participating officially in matters in which they know they or their private business organizations have a financial interest,” the Commission added.