Q&A: Mike Tirico has seen a lot of events, and he sees a lot of merit in Rocket Classic

NBC broadcaster Mike Tirico motions to fans before the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals, Sunday, Feb. 13, 2022, in Inglewood, Calif. ASSOCIATED PRESS FILE PHOTO

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By Tony Paul

The Detroit News

DETROIT >> There are few bigger boosters for Detroit on the national scene than NBC Sports’ Mike Tirico, who was at Detroit Golf Club this month to preview the seventh playing of the PGA Tour’s Rocket Classic.

The News caught up briefly with Tirico, 58, the network’s lead host for golf coverage who lives in southeast Michigan, to talk about the success of the Rocket and the future of the tournament, which is under contract through 2026 with Rocket holding an option for 2027.

Here are the highlights of that interview, which has been edited lightly for length and clarity:

Q: What have you seen from the Rocket since it debuted in 2019?

A: Events take a while to figure it out, right? And this event had it figured out a lot better than most from the start. I keep leaning back on 2020, the COVID year, to be able to pull the event off, that was a very Detroit-centric moment for this event, ‘We’re going to make it through here.’ And it has stayed true to its creation, and stayed very true to the people of Detroit, which is really cool. And along the way, the best part to me, Tour players have come here and loved it. The guys who come here love being here. They love playing here. You get a lot of repeat customers. That says a lot about how this event is run. I can’t give enough credit to Dan (Gilbert) and all the Rocket folks. I mean, what they have put into this is more than most sponsors put in, and Detroit, again, has benefited from their efforts.

Q: You’ve been around the country (and the world), seen a lot of events. What do you make of how this event puts its city on display, as compared to other events?

A: Look, you have and you will again go to the suburbs when Oakland Hills hosts the U.S. Open (in 2034 and 2051) and all these USGA championships. … This has a different feel because it’s in the city limits. This has a different feel because there’s a city vibe. When you look at the gallery here, it looks different from the gallery that you see at most PGA Tour events. It’s just a fact. And I think that texture to this event makes it really unique and really cool. If you had the same event 35 weeks in a row, the (PGA) Tour would be monotonous and boring. I think the … ability to have that kind of feel to it really adds to this. And I love the fact it’s Detroit, and it’s stayed uniquely Detroit.

Q: It remains a weird time in golf, with the PGA Tour and LIV. They’re still trying to figure things out, and the Rocket still doesn’t have an extension. What kind of void would it be if the tournament went away?

A: I think it’d be a void for the Tour. I really do. I think the fact that so many events look alike, and this one has something special to it. It’s what the Tour needs. They need more events like this, more (than just) non-signature events that are the same 50 guys playing against each other. This allows brand-building, great stories, to develop guys who change the course of their careers (for example, inaugural Rocket Classic winner Nate Lashley). In addition to getting big names here, you look at it, there’s no tournament in Chicago. You have no tournament in Cleveland. A lot of the big cities in the Midwest don’t have the PGA Tour on a regular basis. I think being here is something that should be a priority for the Tour, and (something) they should put a little more attention on. And I think if it wasn’t here, it would be a shame. And I hope we don’t have to talk about that day.