NEW YORK>> When the Trump family unveiled a new phone before a giant American flag at its headquarters earlier this month, the pitch was simple and succinct, packed with pure patriotism: “Made in the U.S.A.”

The Trumps are apparently having second thoughts.

How about “proudly American”?

Those are the two words that have replaced the “Made in the USA” pitch that just a few days ago appeared on the website where customers can pre-order the so-called T-1 gold-toned phones with an American flag etched on the back. Elsewhere on the site, other vague terms are now being used, describing the $499 phone as boasting an “American-Proud Design” and “brought to life right here in the U.S.A.”

The Federal Trade Commission requires that items labeled “Made in USA” be “all or virtually all” produced in the U.S. and several firms have been sued over misusing the term.

The Trump Organization has not explained the change and has not responded to a request for comment.

“T1 phones are proudly being made in America,” said Trump Mobile spokesman Chris Walker, according to USA Today. “Speculation to the contrary is simply inaccurate.”

The language change on the website was first reported by the news site The Verge.

An expert on cellphone technology, IDC analyst Francisco Jeronimo, said he’s not surprised the Trump family has dropped the “Made in the USA” label because it’s nearly impossible to build one here.

But, of course, you can claim to do it.

“Whether it is possible or not to build this phone in the U.S. depends on what you consider ‘build,’” Jeronimo said. “If it’s a question of assembling components and targeting small volumes, I suppose it’s somehow possible. You can always get the components from China and assemble them by hand somewhere.”

“You’re going to have phones that are made right here in the United States of America,” said Trump’s son Eric to Fox News recently, adding, “It’s about time we bring products back to our great country.”