LOS ANGELES — The British family that has steered the James Bond franchise for more than 60 years, zealously protecting the superspy from the indignities of Hollywood strip mining, has agreed to relinquish control to Amazon.

The deal, which was announced Thursday, comes after a behind-the-scenes standoff between Barbara Broccoli, who inherited control of Bond from her father, and Amazon, which gained a significant ownership stake in the franchise in 2021 as part of its $8.5 billion purchase of Metro-Goldwyn-Mayer.

Broccoli and her brother, Michael Wilson, another Bond producer, had chafed at some of the ways in which Amazon hoped to capitalize on the property, The Wall Street Journal reported in December.

In a statement released by Amazon, the siblings and the tech giant said they had agreed to form a new joint venture to house Bond; the parties will remain co-owners.

But Amazon MGM Studios “will gain creative control” after the transaction closes this year. Broccoli and Wilson previously had ironclad creative control, deciding when to make a new Bond film, who should play the title role, and whether remakes and television spinoffs were made.

They also had final say over every line of dialogue, every casting decision, every stunt sequence, every marketing tie-in, and every TV ad, poster and billboard.

Mike Hopkins, head of Amazon Prime Video and Amazon MGM Studios, thanked the siblings for their “unyielding dedication” to the franchise and said the company looked forward “to ushering in the next phase of the legendary 007 for audiences around the world.”

Wilson, 83, said he planned to retire from producing.

Broccoli, 64, said she felt it was time “to focus on my other projects.” She noted that she had dedicated her life to “maintaining and building” the franchise, which was started by her father, Albert Broccoli, who was known as Cubby.

The Bond franchise was at a crossroads even before the deal. The most recent movie, “No Time to Die,” which collected $774 million worldwide in 2021, marked the end of a five-film series with Daniel Craig in the lead role. No decisions have been made about a successor.

Bond is unlike any current Hollywood franchise. For starters, it is gargantuan: The 25 movies have taken in more than $6 billion at the domestic box office, after adjusting for inflation, according to Box Office Mojo. The series — the first to go after a global audience — has generated billions more in overseas ticket sales, home entertainment revenue, television reruns, marketing partnerships (Omega watches, Aston Martin cars, Gillette razors) and video games.

Broccoli and Wilson have also fought to keep Bond almost exclusively as a movie property, believing that television spinoffs would diminish the character’s value. It has been a harder and harder line to hold, especially with a streaming service as a co-owner — one eager to show that its purchase of MGM was worth the price.

In particular, it has been the steely-eyed Broccoli running the Bond franchise. As a toddler in 1962, she was on the set in Jamaica for the first entry, “Dr. No,” and has said that she thought James Bond was a real person until she was 6 or 7.