Google said it has seen faster progress in artificial intelligence as a result of closer collaboration between its cloud computing unit and its AI research lab.

Google Cloud struck deals to weave its latest AI models into popular consumer products, sharing more than 75 customer stories, including from the social app Snapchat and the storage company Pods, the company said as part of its virtual Gemini at Work event. The company also unveiled new versions of its AI model, Gemini.

Collaboration between Google Cloud and the company’s research arm, Google DeepMind, can help accelerate product to market, executives said. That’s important as investors press parent company Alphabet Inc. to show how AI investments can turn into new business.

It’s closer work between two business units that both have something to prove. Google Cloud, which has long trailed Amazon.com Inc. and Microsoft Corp. in the cloud computing market, is trying to use the excitement around generative AI to expand its business. Google’s AI researchers invented much of the technology that underpins the latest wave of AI, but after OpenAI leapfrogged Google with the launch of ChatGPT, the search giant has been under pressure to smooth the path from research labs to products for consumers and businesses.

As progress in the field accelerates, Google’s AI researchers have had to “pick up the pace,” said Eli Collins, vice president of product at DeepMind.

“The researchers are incredibly motivated by seeing their work in the hands of real products and users,” Collins said. “That’s also been a culture shift, not just within Google, but the rest of the research community.”

Across Silicon Valley, companies have struggled to unite research and product teams, which often have different incentives, said Sharon Zhou, CEO of Lamini Inc., a startup that helps companies use AI systems known as large language models.