Stellantis NV’s U.S. sales fell 10% in the second quarter even as the automaker sought to attract customers with aggressive deals including employee pricing for all.

The company’s flagship Jeep and Ram brands did make sales gains, however, even as Dodge and Chrysler sales dropped sharply amid recent tariff-related production and shipping challenges.

Jeep sales rose 1% after a strong quarter for the Wrangler SUV and Gladiator pickup. And Ram sales climbed 5% on the back of its flagship Ram 1500 light-duty pickup.

“We plan to build on that success in the second half of the year,” Jeff Kommor, head of U.S. sales, said in a statement. He noted that there has been substantial interest in the return later this summer of the Hemi V-8 to Ram 1500 pickups. And Jeep recently revealed pictures of its new Cherokee coming later this year, which was long a strong seller for the adventure brand before it was discontinued two years ago.

Stellantis has posted eight straight quarters of declining U.S. sales. The slump deepened last year as retailers complained of exorbitant sticker prices, insufficient incentives, lackluster vehicle lineups and marketing cuts as the primary culprits.

But in recent months the carmaker has begun addressing many of those problems. Dealers are hopeful that new CEO Antonio Filosa — who will continue to directly oversee North American operations — can continue to chart a turnaround.

On Monday, Stellantis said it would extend through July its employee pricing for all offer, which is available on many vehicles including popular Jeep SUVs and Ram pickups. The current employee discounts in many cases add up to discounts of $5,000 to $10,000 off. Stellantis first started offering the deals in early April after auto tariffs first took effect and after Ford Motor Co. started advertising a similar deal.

Stellantis’ second-quarter results were an outlier among major automakers such as Ford, General Motors Co., Toyota Motor Corp., Kia Corp. and Hyundai Motor Co. All posted gains even as the pace of sales growth slowed in June due to President Donald Trump’s tariffs. The recent drop-off in sales followed a springtime surge in buyers wanting to get ahead of the duties.

After leaving a Stellantis National Dealer Council meeting last week, however, Randy Dye, who owns a Chrysler, Dodge, Jeep and Ram dealership in Daytona, Florida, says after a few “miserable” years for the brand, things are looking brighter with new leadership at Stellantis and product in the pipeline for its brands.

“I don’t think the second half of the year is going to be tough,” he said. “We left there last week with a lot more wind in our sails and wind at our back and with enthusiasm. We’re coming roaring back like you’ve never seen.”

He has about 60 days of supply, which still is up year-over-year. Key products like the Ram 1500, Jeep Wrangler and Jeep Grand Cherokee are all assembled in the United States, Dye noted: “The volume is not on tariffed product. I think we’re pretty good.”

Stellantis sold a total of 309,973 vehicles in April, May and June — about 35,000 fewer cars than the second quarter of 2024, but about 17,000 more than the first quarter of this year.

Jeep’s sales growth was thanks to the Wrangler SUV, up 23%; its Gladiator pickup, up 27%; and the Jeep Compass, up 4%. Sales of the Detroit-made Grand Cherokee fell slightly.

Sales of the Ram 1500 pickup grew 17%, while the brand’s recently refreshed heavy-duty pickups slumped 5%.

Ram CEO Tim Kuniskis recently said the brand had made good progress in the first half of the year fixing its recent retail sales woes, but it was still struggling to churn out enough Ram 1500 pickups from its Sterling Heights Assembly Plant. He said Ram prioritized sending the vehicles it did have to the retail side of the business, which meant sales to other customers like rental car companies fell.

Chrysler sales plummeted 42% in the quarter after the automaker halted production of its minivan plant in Windsor for several weeks after tariffs took effect. Dodge sales were down 48%, meanwhile, with shipments of its Italy-made Hornet crossover also paused for awhile due to tariffs.

Two new electric vehicles began reaching dealers at the start of this year, but have not sold in large numbers. Dodge sold 2,352 of its Charger Daytona muscle car in the second quarter, up 21% over the first quarter, while Jeep sold 3,668 Wagoneer S SUVs, an uptick of 41% compared to the first three months.