Trader Joe’s, the popular alt-grocery chain, has announced its 16th Annual Customer Choice Awards — 11 in all, with a new category for 2025, Best New Product.
TJ’s devotees started casting votes late last year. The only products not eligible for these honors were the ones that have won so often over the years that they’ve been installed in the TJ Hall of Fame. (Among those GOAT honorees are the Unexpected Cheddar, Dark Chocolate Peanut Butter Cups and Mandarin Orange Chicken.)
This year’s winners are:
Favorite Lunch /Dinner >> Butter Chicken with Basmati Rice, for the third consecutive year.
Favorite Beverage >> Spiced Apple Cider, a seasonal product. (Coming in second was the French Market Sparkling Lemonade.)
Favorite Cheese >> Goat cheese, in all its variations (Crumbled Goat Cheese, Chevre with Blueberries, Chevre with Honey and Chevre with Cranberries for the winter holiday season).
Favorite Produce >> Teeny Tiny Avocados, up from second place last year.
Favorite Appetizer >> Creamy Spinach & Artichoke DipDining