“USA! USA! USA!”
Some may have just read that chant with less enthusiasm and pride than in previous Olympics.
It can be difficult for many American sports fans to shout or think it when the country is being led by an administration that authorizes violent immigration raids and encourages a toxic political culture. But there is good reason for spectators to push past those feelings.
Consider freestyle skier Hunter Hess, who said last week that the American flag on his chest doesn’t mean he represents “everything that’s going on in the U.S.” The remark sparked a predictable online backlash, capped by President Donald Trump calling him “a real loser.”
What the president may have hoped would become a divisive moment is instead an opportunity to remember that when American athletes of all backgrounds speak their minds and carve their own paths, they aren’t rejecting the USA on their jerseys. They’re living up to its highest ideals, and giving fans of all political persuasions a cause to cheer.
It’s the kind of stubborn independence that has always been a hallmark of America’s Olympic program. Unlike most other countries, the federal government provides no direct funding for Olympic athletes or their sports. Instead, the United States Olympic and Paralympic Committee (USOPC) relies upon private donations, sponsorships, and rights revenue.
Other countries often have a Ministry of Sports that employs athletes as full-time representatives of the state, but the selection and development of Team USA are left to the nonprofit USOPC.
Financial and political independence are critical. It ensures athletes rise due to merit, not political favor. And it leaves competitors free from forced displays of political loyalty.
The plight faced by Russian and Chinese athletes offers some perspective. They’re often funded from childhood and have little choice but to pose for propaganda photos with political leaders on demand, regardless of whether they agree with them. To speak out is to risk career and personal safety.
By contrast, American athletes are free to do what their Chinese and Russian competitors can’t. They can criticize policies they dislike and decline White House visits if they choose.
Most importantly, they get to define the kind of America they want to represent. Cross-country skier Jessie Diggins, who grew up outside of Minneapolis, recently did that on Instagram. “I’m racing for an American people who stand for love, for acceptance, for compassion, honesty and respect for others.”
That’s not disloyalty. That’s the patriotic essence of being an American, and it’s worth celebrating.
If independence is part one of America’s Olympic story, hustle is part two.
Becoming an Olympian requires significant money and time. And without state funding, the USOPC, sports federations, and athletes have to become experts at raising it and using it efficiently.
If you’re looking for an additional reason to cheer, there’s the matter of who is toughing it out. Historically, the athletes competing in winter sports have been White, affluent, and from a limited number of geographic regions. But that’s beginning to change.
Prior to the Games’ opening, the Associated Press reported that the number of Black and Asian athletes on the 2026 edition of Team USA likely exceed the 8% who represented the country in 2022.
Days after being targeted by Trump, the skier took to social media with a simple message: “I love my country.”He and others may show it differently than the president would like. But what better way to express national pride than to challenge the country to be better?
Adam Minter is a Bloomberg Opinion columnist covering the business of sports. He is the author, most recently, of “Secondhand: Travels in the New Global Garage Sale.”


PREVIOUS ARTICLE