In today’s evolving work environment, some of The Denver Post’s Top Workplaces use artificial intelligence to maximize their potential.

Companies from different industries — such as real estate, finance, consulting, hospitality and health care — are exploring ways to incorporate AI technology into their operations to improve efficiency and productivity while maintaining a human touch.

This includes using AI for tasks from proofreading and data analysis to implementing chatbots for customer service and using predictive modeling for patient care.

Slalom, a consulting firm focusing on strategy, technology and business transformation, believes AI offers opportunities for its staff and clients. To that end, Slalom is analyzing potential uses and had 1,000 clients use 1,000 demos in 100 days.

“We now have a robust inventory of use cases that we can share with our clients and start from,” said Binh Diep, Slalom Denver’s general manager.

Using AI for communication

Nancy Kern, CoralTree marketing vice president, said the company — which develops and manages world-class independent luxury and lifestyle hotels and resorts — plans to use AI tools to enhance operational efficiency.

This year, the company plans to use AI for personalized marketing, customer engagement and administrative functions like summarizing meetings, meetings and conferences.

Coral Tree plans to use AI to:

• Analyze customer data to create detailed profiles, allowing hotels to understand individual preferences and behaviors.

• Create marketing messages to deliver the right message to the right audience at the right time.

• Create targeted advertising by using AI algorithms to optimize advertising efforts.

• Assist with social media management by automating posts, analyzing engagement metrics and identifying trends.

• Use AI-powered chatbots to provide 24/7 customer service via instant responses to customer inquiries, which improves customer service and engagement.

• Gauge customer sentiment by analyzing social media and online reviews to help hotels understand their reputations and make improvements.

Rob Dollars, Breckenridge Grand Vacations employee experience manager, said the real estate development and property management company is exploring opportunities to use AI but doesn’t want to sacrifice the human touch.

“In my role, I do a lot of writing — a task that I very much enjoy,” he said. “AI can be useful as a proofreader and for suggesting edits. But, in my opinion, authentic tone requires a human touch on the keyboard.”

Improving efficiency

Mike Bunting, Bloom Healthcare’s chief operating officer and co-founder, said the company, which provides hands-on care to help patients age in place, sees tremendous opportunity in AI.

“Health care today demands an enormous investment in administrative work, whether it be documentation, scheduling, chart review, records requests, medication reviews, or any number of other time-intensive tasks,” said Bunting.

Using AI to automate these tasks can decrease administrative burdens and allow more time to focus on clinical decision-making, communication and building relationships with patients. Next, the company plans to use predictive modeling to help proactively identify markers of patients’ worsening conditions.

Liliana Mendez, Madison & Co. Properties operations manager, said the real estate agency uses AI to assist in data analysis, market research and personalized client interactions.

“These tools empower our team to focus on high-value tasks, fostering a culture of innovation and excellence within our workplace.”

Kathleen Hoxworth, Elevations Credit Union communications and talent strategy vice president, said the company uses an AI writing tool and is exploring using an internal AI knowledge assistant to improve accuracy and efficiency.

“We have two pilots planned and expect to be able to decide whether we continue with them later this year.”

Being cautious

Stephanie Joslin, AIR Communities corporate communications director, said the real estate investment trust (REIT) that owns and operates apartment communities across the United States has invested in automation and AI technology for many years.

“We will continue to explore all the ways it can positively impact our residents, our team and our business,” Joslin said. “We don’t pursue technology just for the sake of technology. We’ve rolled out generative AI guiding principles to our teammates to ensure we’re using it responsibility.”

Marisa Daspit, Ibotta chief people officer, said the shopping rewards company has been investigating AI tools and analyzing which might work best for its employees.

“While we know how impactful AI is and anticipate its uses to grow exponentially, we strongly believe that AI is only as good as the people who use it,” Daspit said.

“Finding the right balance between what we can automate via AI and what will always need human input is an ongoing priority.”