


DETROIT >> The writing is off the wall.
The large script “Tigers” signage that long has sat high atop the left-field scoreboard at Comerica Park has been taken down, and it’s set to be replaced by Opening Day with signage that bears the name of Detroit’s ballpark.
The Tigers confirmed the change Monday, saying the script “Tigers” signage, which could be illuminated with different colors but mostly was orange and black like Tigers stripes, “had reached its mechanical end of life.” Signage that reads “Comerica Park,” in white lettering with “Comerica” in bigger letters than “Park,” now will take over that prime real estate atop the scoreboard, between two light towers and two Tigers statues.
“Comerica Park” was spelled out on the scoreboard, above the videoboard and below “Tigers” signage (“Tigers” signage was first big, block letters, before being replaced by the script version), when the ballpark opened in 2000, and it was there through 2023. Before the 2024 season, the Tigers introduced a larger, state-of-the-art videoboard; the new screens, which take up more than 15,000 square feet, ended up monopolizing the space ? the border of the old, smaller videoboard ? where “Comerica Park” used to be spelled out.
“With the added branding and video capabilities that have been created by the new videoboard, the sign will revert to its original display of the ballpark’s name, as is customary throughout ballparks in Major League Baseball,” the Tigers said in a statement to The News on Monday.
In 1998, two years before the ballpark opened, Comerica Bank, founded in Detroit in the 1800s but now headquartered in Dallas, reportedly paid $66 million for 30 years of naming rights.
The contract was reportedly extended in recent years, and runs through at least 2034. For naming rights, companies expect to meet a certain threshold of brand visibility. “Comerica Park” signage will be exposed to millions of eyeballs in 2025, in person and on TV broadcasts.
The Tigers have made numerous changes to Comerica Park in recent years, including the upgraded videoboard, as well as upgrades to the ballpark’s sound system and lighting.
Out of view of fans, the Tigers also have upgraded the team plane, locker rooms, weight rooms and dining facilities.
This season, the Tigers are set to introduce new, uber-luxury box seats behind home plate, between the first- and third-base dugouts.
The seats are wider, cushier and can be heated or cooled, they come with in-seat service, and are being sold starting with the home opener, Friday, April 4, even as the area remains under construction. The Home Plate Club, a private bar and dining area with private bathrooms for the ticket-holders of those luxury seats, is scheduled to open at some point during the 2025 season, and is being constructed under the stands. The Tigers haven’t publicly disclosed the cost of the new luxury seats, which will include parking and a private park entrance for ticket-holders.