Milking a bright idea

Japanese milk producer Seki Milk has devised an entertaining solution to a growing problem, Oddity Central reported Oct. 11. The company did research showing that 65% of students weren’t finishing their milk at lunch, so it partnered with a manga studio to produce an original comic series and print it in white on its glass milk bottles. As they drink, kids are compelled to finish the beverage so the artwork is revealed. The company says Milk Manga boosts healthful behavior and reading and gets kids thinking about food loss.