Ivan Hansen, a retired Danish police officer, loaded up his basket at the supermarket, carefully checking each product to avoid buying anything made in the United States. No more Coca-Cola, no more California Zinfandel wine or almonds.

The 67-year-old said it’s the only way he knows to protest U.S. President Donald Trump’s policies. He’s furious about Trump’s threat to seize the Danish territory of Greenland, but it’s not just that. There are also the threats to take control of the Panama Canal and Gaza. And Trump’s relationship with Elon Musk, who has far-right ties and made what many interpreted as a straight-armed Nazi salute.

On his recent shopping trip, Hansen returned home with dates from Iran. It shocked him to realize that he now perceives the United States as a greater threat than Iran.

“Trump really looks like a bully who tries in every way to intimidate, threaten others to get his way,” he told The Associated Press. “I will fight against that kind of thing.”

Hansen is just one supporter of a growing movement across Europe and Canada to boycott U.S. products. People are joining Facebook groups where they exchange ideas about how to avoid U.S. products and find alternatives. Feelings are especially strong across the Nordic region — and very possibly strongest in Denmark given Trump’s threats to seize Greenland.

Google trends showed a spike in searches for the term “Boycott USA,” and “Boycott America,” as Trump announced new tariffs, with the top regions including Denmark, Canada and France. At the same time, a global backslash is also building against Tesla as the brand becomes tied to Trump, with plunging sales in Europe and Canada. In Germany, police were investigating after four Teslas were set on fire Friday.

Responding to consumer demand, Denmark’s largest supermarket chain, the Salling Group, created a star-shaped label this month to mark European-made goods sold in its stores. CEO Anders Hagh said it’s not a boycott, but a response to consumers demanding a way to easily avoid American products.

“Our stores will continue to have brands on the shelves from all over the world, and it will always be up to customers to choose. The new label is only an additional service for customers who want to buy goods with European labels,” he said in a LinkedIn post.

Trump’s policies have “brought the Danish Viking blood boiling,” said Jens Olsen, an electrician and carpenter. He is now considering replacing $10,000 worth of U.S.-made DeWalt power tools even though it will cost him a lot.

He has already found European replacements for an American popcorn brand and California-made Lagunitas IPA beer, which he calls “the best in the world.”

Simon Madsen, 54, who lives in the Danish city of Horsens with his wife and 13-year-old twins, says the family has given up Pringles, Oreos and Pepsi Max.

He also wonders whether he should keep buying Danish-made Anthon Berg chocolate marzipan bars, which are made with American almonds.

It’s important, he said, for people to use the power of the purse to pressure companies to change.