Ross Valley Players has stepped out of the comfort zone with a new musical comedy called “Pet Lingerie,” running at the Barn Theatre through April 6.

Helmed and choreographed by Gary Stanford Jr., best known to Marin audiences for his exemplary portrayal of Coalhouse Walker Jr. in the Throckmorton production of “Ragtime,” the show spoofs online hustlers, influencers, TV and internet culture, religion and the generally deplorable state of life in America.

That may sound like a lot to squeeze into one production, but co-authors Fred Raker and Bruce Tallerman do so admirably if not efficiently. Part of Ross Valley Players’ New Works series, the production was chosen from a roster of approximately 70 unproduced scripts, according to co-producer Lynn Lohr.

The setup: a Midwestern airport hotel weekend seminar on “crowdfunding” — think Kickstarter or GoFundMe — hosted by a high-energy self-promoter named Gary Panko (Laszlo Horner), who promises three lackluster attendees the secrets of financial success. His students are Ruben Mondello (Landers Markwick), a young muffler salesman from New York, Frances Ulrich (Vicki Victoria), a less-young New Age princess, and Frank Pincus (Robin Schild), a widower and retired plumber from Florida.

Of the three, only Frances has a marketable product — a series of dismissive baked goods she calls “FU Cookies” — the letters reflecting the commonly used insult, and her initials.

She tries unsuccessfully to engage her fellow students in some yoga postures; her faux serenity clearly opposed to the nasty message her products convey. Ruben hopes to find a way out of the auto parts business, and to avoid a honeymoon in Paris with his contentious fiancée. Having lost his wife, Frank is looking for something meaningful to occupy his golden years.

Gary’s “pet lingerie” products include nighties for parrots and hats for turtles, items he pitches as the next big things, right behind his “puppet pope,” an idea he swiped from his volatile Italian flight attendant girlfriend Silvana Concino (Natalie Buck-Bauer). Ron Talbot appears as the puppeteer in the puppet’s several scenes.

Like any YouTube instant expert or infomercial hustler, Gary relentlessly hypes his students about the big fortunes awaiting them at the end of the crowdfunding rainbow. Much of the tale is told in clever songs such as “Kickstart My Life” and “This Digital Age.” Markwick and Buck-Bauer are superb singers, backed by a backstage band led by Kevin X. Dong.

AnneJelika “AJ” Ong Cortez appears as Susan Night, a cast member of a Partridge Family tribute act at the Terre Haute, Indiana airport’s Runaway Lounge. She seduces Ruben in hopes of following him to New York for her big theatrical breakout. It’s a clever secondary plot. Dan Schwager appears as local Rabbi Moshe Ben-Hogan, a man full of wise-sounding but shallow platitudes that rival the hyperkinetic advice dispensed by Gary.

In his director’s note, Stanford mentions the history of sketch comedy, including Monty Python, “The Carol Burnett Show” and “Saturday Night Live,” and Mel Brooks, who made it acceptable to poke fun at anyone and anything.

Raker and Tallerman have packed “Pet Lingerie” full of enough material to fuel several episodes of “SNL,” but the show owes more to “Family Guy,” Seth MacFarlane’s long-running animated sitcom, one that’s always been fearless about ridiculing everything in sight.

If jibes at personal quirks, ethnic stereotypes, religious practices and commercial culture bother you, this show may not be to your liking. Its potential as raucous comedy could be amplified simply by squeezing some of the dead air out of the presentation and quickening the pace. Raker and Tallerman could go far with it.

Barry Willis is a member of the American Theatre Critics Association and president of the San Francisco Bay Area Theatre Critics Circle. Contact him at barry.m.willis@gmail.com.