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January and the Detroit Auto Show fit like hand and a (winter) glove.
The show’s organizers said Wednesday it will be back next year from Jan. 14-25, solidifying itself as the first North American auto show on the calendar after a successful return this year. Like a mall, the Huntington Place showcase will again be anchored by Detroit automakers, The Gallery exhibit full of exotic cars, and Racing Day sponsored by the Detroit Grand Prix.
After a disjointed four years that saw multiple date changes and even cancellation due to the COVID pandemic, the Detroit Auto Show was back to its traditional January dates this year for the first time since 2019. Shedding its moniker as the North American International Auto Show as the auto industry has become less show-centric for vehicle reveals, the auto-palooza now carries the moniker Detroit Auto Show.
It attracted 275,000 people over 11 days this winter, well off its NAIAS peak of 800,000. The show boasted an economic impact of $370 million as it brought car fans into the city to kick off the new year.