1 About 100 different plant varieties have been sold in her store.

2 Natalie got her lease through San Jose Made, a group that helps small businesses get off the ground by offering them lower rental fees compared to other retail locations in the Bay Area.

3 Natalie’s store is just about 300 square feet — and San Jose Made’s small-business program only allows her to lease her space for another year.

4 Over 30 small businesses are represented in Natalie’s store.

5 When Natalie was trying to make a logo, she reached out to her friend artist Vivian Garcia, who first made a hand-drawn sketch of a chilled-out smiling flower holding a watering can. The friend then made a second, more “touched-up” version, but Natalie ended up using the first sketch because of how much she liked it.