The federal lawsuit filed Wednesday says St. Louis-based Billy Goat Chip Co. started selling its chips in 2009 and has since expanded to more than 100 retail locations, including three in the Chicago area, The Chicago Sun-Times reported. The suit argues that the name and symbol of a goat on the Billy Goat Chip Company’s packaging has led to confusion by the tavern’s customers.
The lawsuit seeks to stop the chip company from using the phrase “Billy Goat” or trademark in connection with food or beverage sales.
A message from The Associated Press seeking comment on the lawsuit was left Thursday for Billy Goat Chip Co. President Brian Roth.
The Billy Goat Tavern in Chicago was established by William “Billy Goat” Sianis in 1934. It was made famous on “Saturday Night Live” by the late comedian John Belushi.
PREVIOUS ARTICLE
