Dollar General Corp. raised its full-year outlook, highlighting how value-focused retailers are winning over consumers hunting for deals.

Earnings this year will be $6.30 to $6.50 a share, up from no more than $6.30 in its previous forecast, the company said Thursday. The retailer also reported a profit of $1.28 a share in its most-recent quarter, topping analyst estimates.

Dollar General cited share gains in both its consumable and non-consumable categories, with growth in seasonal goods, home products and apparel.

The rosier outlook highlight how retailers offering low-cost goods are performing well with cash-strapped consumers hunting for low prices.

— Bloomberg

Dollar General also has a large selection of grocery products, making it less susceptible to tariffs.

Dollar General shares rose 5.1% as of 7:49 a.m. in premarket trading in New York. The stock had gained 45% this year through Wednesday’s close, better than the S&P 500 Index’s 16% advance.

The company has been working to draw shoppers by emphasizing basics such as providing clean stores with sufficient inventory and staffing levels.

Those efforts appear to be gaining traction with both lower-income shoppers and wealthier consumers, “though whether those new customers will stick remains to be seen,” Bloomberg Intelligence analyst Jennifer Bartashus said in a research note.

Rival Dollar Tree Inc.’s also raised its full-year profit outlook and reported results that beat expectations in the most recent quarter. Other companies with a strong deal propositions including Kohl’s Corp. and TJX Cos. have recently reported better-than-expected results.

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