MIAMI >> Unrivaled is setting a new standard for women’s basketball before one game has been played in the upstart league.

In a word: Salaries.

The 3-on-3 league by Olympic gold medalists Napheesa Collier and Breanna Stewart debuts Friday featuring 36 players from the WNBA, ranging from veterans like Brittney Griner to rookie Angel Reese.

Unrivaled has the highest average salary for players of any professional women’s sports league with many earning six-figure salaries for the eight-week season. Players in Unrivaled have an average salary of more than $220,000, which is close to the maximum base salary in the WNBA.

Leading up to its launch, Unrivaled raised more than $35 million from various sources and dozens of individual investors, including Dawn Staley, Geno Auriemma and Coco Gauff.

The league has also secured partnership deals with Ally, State Farm, Wilson, Under Armour, Opill, Miller Lite, Sprite, Sephora, VistaPrint and Ticketmaster to go along with a multiyear media rights deal with TNT Sports.

The games will be played on a smaller court with different rules than players are use to in the WNBA, including an 18-second shot clock instead of 24 seconds.