CES, the annual trade show of all things tech, kicks off this week in Las Vegas — where swaths of the latest gadgets and advances across industries like personal tech, transportation, health care, sustainability and more are set to be on display.

And, like last year, artificial intelligence is everywhere you look.

CES 2024 saw more than 138,000 attendees, according to Consumer Technology Association, and organizers expect to see at least that amount again for this year’s show. More than 4,500 exhibitors, including 1,400 startups, are also anticipated across 2.5 million net square feet of floor space this week.

“These are the people getting together, focusing on solving some of the world’s biggest problems — and magic occurs.” Gary Shapiro, CEO and vice chair of the CTA, told The Associated Press ahead of this week’s show.

CES 2025 arrives less than one week after a highly decorated Army soldier fatally shot himself in a Tesla Cybertruck packed with explosives before it burst into flames outside of President-elect Donald Trump’s hotel in Las Vegas — not far from much of the trade show’s planned event space. Shapiro said that organizers regularly work with officials for event safety and that “modest” changes were made in response to recent events, but couldn’t go into further detail.

He offered some insight into the events ahead this week:

What are the themes?

CES 2025 will be an exceptional leap forward in terms of innovation and technology, with a focus on a variety of themes important to the future of humanity. Over 4,000 companies will be here, on literally miles and miles of exhibit space. And they’ll be showing solutions to fundamental human problems — like access to food, clean air, clean water and mobility, as well as health care technology.

We also have newer categories. We’re seeing more technology for the disability community, for example. Products that can serve people with disabilities had a large presence last year, and we expect that to be even bigger this year. Overall, the show is serving humanity and using technology and innovation to fill in gaps where we need a lot more work.

What AI trends are on the agenda?

Generative AI is affecting virtually every area. Just about every major exhibitor will be talking about AI in one form or another at CES this week. For businesses, the focus is more on enterprise and productivity. But for individuals, it’s about personalization.

We’ll see exhibitors, such as PC companies, focusing on personalization in new products for the PC and laptop marketplace. And then there’s AI being used in mobility — and not just in features for cars and self-driving. It’s for all sorts of vehicles, including agricultural products from companies like Caterpillar and John Deere.

What about gadget oversight?

The industry representing the companies involved welcomes government regulation. The government’s job is to say this is what is unsafe. And so the companies know what is legal and what is not. At the same time, a big challenge is if government stops innovation — so the question is for every country is finding that balance.

How could Trump policies affect products?

We expect the Trump administration to take a much more pro-business approach that favors innovation, including a focus on all sorts of energy sources, which is very important important. But tariffs are taxes. And we know that they are inflationary and paid for by consumers.

If we go forward with the proposals that the President-elect has indicated he may put in place, there would be severe impacts on the prosperity of the U.S. It depends on how exactly these tariffs are adopted but under some of the proposals, we estimate a range of a 30 to 50% price increases for basic products like PCs, cell phones, laptops, tablets, smartwatches and all sorts of different products that consumers get a great value on today. That means that fewer people will be able to access these products. And, of course, other countries may then retaliate against U.S. exports. We don’t want to go in that direction.