President Donald Trump called for a 100 percent tariff on movies produced overseas in a Truth Social post Sunday night, confounding studio executives and critics about what this could mean for the heavily globalized film industry.

“The Movie Industry in America is DYING a very fast death,” the president wrote Sunday night. “This is a concerted effort by other Nations and, therefore, a National Security threat. It is, in addition to everything else, messaging and propaganda!” he wrote. “Therefore, I am authorizing the Department of Commerce, and the United States Trade Representative, to immediately begin the process of instituting a 100% Tariff on any and all Movies coming into our Country that are produced in Foreign Lands. WE WANT MOVIES MADE IN AMERICA, AGAIN!”

“We’re on it,” U.S. Commerce Secretary Howard Lutnick wrote in an X post.

The president offered few specifics of his plans. On Monday, spokesman Kush Desai said via email: “Although no final decisions on foreign film tariffs have been made, the Administration is exploring all options to deliver on President Trump’s directive to safeguard our country’s national and economic security while Making Hollywood Great Again.”

The president’s claim that foreign movies represent a national security threat suggests that he may rely on a provision of a 1962 trade law that he has used in the past to impose tariffs on goods such as steel and aluminum.

Under Section 232 of that law, the Commerce Department would have up to 270 days to complete an investigation of the alleged danger to national security caused by importing foreign films.

— Bloomberg