FORT STEWART, Ga.>> Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for enlisting.
“You can be anything you want in the Army,” Army Chief of Staff James McConville told 25-year-old Spc. Benjamin Soares and his dad on the other end of the phone. “You can be all you can be.”
The Army is bringing back the “Be All You Can Be” slogan that dominated its recruiting advertisements for two decades starting in 1981.
A new ad campaign featuring the revived slogan was scheduled to roll out Wednesday.
The video ends with a sparse piano reprising the melody of the soaring jingle from the original “Be All You Can Be” ads that implored young Americans to “find your future in the Army.”
— The Associated Press