SAN JOSE >> Westfield Valley Fair is poised to host dozens of new merchants this year, a sign the San Jose shopping, dining and entertainment hub is finding ways to navigate an evolving retail landscape.

According to mall officials, the shopping center is slated to debut 25 new stores by the end of 2025, extending a post-COVID-19 rebound.

“We’re committed to creating a dynamic destination that reflects the diverse tastes and interests of Silicon Valley and the broader Northern California community,” said Westfield Valley Fair Senior General Manager Sue Newsom.

Some of the new additions slated to open soon include Alamo Drafthouse, Joey, Mong Q, and Hello Kitty Cafe. Stores opening later this year include Tai Er, Nespresso Boutique, Dreame, Rolife, STUDS, COS, Columbia, and Asia Live.

“With each new opening, we’re enhancing our ability to offer something special for every visitor,” Newsom said.

Valley Fair already features high-profile merchants such as a three-story flagship Bloomingdale’s; Eataly, an Italian food hall; Baekjeong Korean BBQ; and a luxury retail collection with 50 merchants that include Fendi, Valentino, Louis Vuitton, Prada, Bottega Veneta and Loewe.

The merchant blooms are arriving at Valley Fair as France-based Unibail-Rodamco-Westfield, the mall’s owner, seems likely to retain ownership. In recent years, the company had indicated it was preparing to sell its malls in the United States.

During a February 2025 conference call with analysts to discuss the latest URW financial results, URW CEO Jean-Marie Tritant seemed more inclined to hang on to big U.S. malls such as Valley Fair and Westfield Oakridge, both in San Jose, than he had been previously.