MILWAUKEE >> Bob Uecker, who parlayed a forgettable playing career into a punch line for movie and TV appearances as “Mr. Baseball” and a Hall of Fame broadcasting tenure, has died. He was 90.

The Milwaukee Brewers, whose games Uecker had broadcast for over half a century, announced his death Thursday morning, calling it “one of the most difficult days in Milwaukee Brewers history.” In a statement released by the club, Uecker’s family said he had battled small cell lung cancer since early 2023.

“Even in the face of this challenge, his enthusiasm for life was always present, never allowing his spirit to falter,” the family said.

Uecker was best known as a colorful comedian and broadcaster whose sense of humor and self-deprecating style earned him fame and affection beyond his .200 batting average.

Born and raised in Milwaukee, Uecker was a beloved member of the baseball community and a pillar of the sport in Wisconsin. He had broadcast Brewers games for the last 54 seasons.

“Even with his considerable success in Hollywood, Bob remained fiercely loyal to baseball and to Milwaukee,” MLB Commissioner Rob Manfred said in a statement. “He loved the game and used his platform to help numerous charitable causes in his hometown and beyond.

“Bob was the genuine item: always the funniest person in any room he was in, and always an outstanding ambassador for our National Pastime. We are grateful for this baseball life like no other, and we will never forget him.”When the Brewers clinched the NL Central title in 2024, manager Pat Murphy threw an arm around Uecker in the locker room, pulling him in tight as players white-knuckled their corks, ready to shower “Mr. Baseball” in Champagne.

“There is no one — there is no one — who epitomizes a champion the way this man does right here,” Murphy proclaimed as the players chanted “UUUUUECK.”

“What an example for us to be with every single day — Bob Uecker.”

Uecker signed his first professional contract with the Milwaukee Braves in 1956 and reached the majors in 1962. He’d last six seasons in the big leagues as a backup catcher, finishing with a .200 average and 14 homers.

He won a World Series ring with St. Louis in 1964 and also played for Atlanta and Philadelphia.

“Career highlights? I had two,” he often joked. “I got an intentional walk from Sandy Koufax and I got out of a rundown against the Mets.”

Uecker also befriended former Brewers owner and MLB commissioner Bud Selig, who initially hired him as a scout. Selig liked to joke about how Uecker’s initial scouting report was stained with mashed potatoes and gravy.

Selig eventually brought Uecker to the broadcast booth. Uecker became the voice of the Brewers in 1971, in the second year after the team moved from Seattle.

Uecker was honored by the Hall of Fame with the Ford C. Frick award in 2003 and spent nearly 20 minutes keeping the Cooperstown, New York, crowd of about 18,000 in stitches.

“I still — and this is not sour grapes by any means — still think I should have gone in as a player,” he quipped.

“Ueck” got his big break off the field after opening for Don Rickles at Al Hirt’s nightclub in Atlanta in 1969. That performance caught Hirt’s attention, and the musician set him up to appear on “The Tonight Show” with Johnny Carson. He became one of Carson’s favorite guests, making more than 100 appearances.

Carson was the one who dubbed Uecker “Mr. Baseball.” And the name stuck.

But Uecker’s comedy was just a part of his abilities. His warm storytelling and delivery made Uecker a natural to become one of the first color commentators on network TV broadcasts in the 1970s with ABC. In the ‘90s, he teamed up with Bob Costas and Joe Morgan for the World Series.

From there, Uecker reached most households as one of the Miller Lite All-Stars in popular commercials for the beer brand based out of Milwaukee and Uecker later launched his TV acting career in 1985 on the ABC sitcom, “Mr. Belvedere.”

Uecker played George Owens during the successful 122-episode run of the series that lasted six years, as the head of the family and sports writer in a home that brings in a butler who struggles to adapt to an American household.

In a bit of casting that kept things pretty close to home, Uecker also played a prominent role in the movies Major League (1989) and Major League II (1994) as crass announcer Harry Doyle for a down-and-out Cleveland Indians franchise that finds a way to become playoff contenders.

“I’m part of American folklore, I guess,” Uecker told The Associated Press in 2003. “But I’m not a Hollywood guy. Baseball and broadcasting are in my blood.”

His wry description of a badly wayward pitch — “Juuuust a bit outside!” — in the movie is still often-repeated by announcers and fans at ballparks all over.

Uecker’s acting left some to believe he was more about being funny than a serious baseball announcer, but his tenure and observations with the Brewers were spot on, especially when games were tight. Equally enjoyable were games that weren’t, when Uecker would tell stories about other major leaguers, his own career and his hobbies as an avid fisherman and golfer.

“You talk about all the things Bob has done, he never wanted to leave Milwaukee,” Selig said. “Above all, he made himself into a great play-by-play announcer. That’s what he did. He’s everything to this franchise and loves every minute of it.”