
The popularity of tech gifts makes them one of the most widely exchanged categories of presents during the holiday gift-giving season. With research and knowledge, consumers can find the perfect gifts to light up their loved ones’ faces.
Gadgets make great gifts come the holiday season. Children may want the latest must-have video games, and many adults scour store advertisements for the newest televisions, tablets, smartphones, and other gadgets to include among their own most wanted lists.
According to the Consumer Electronics Association, the holiday season is typically a record-setting time for consumer spending on tech gifts. The CEA notes that roughly $34 billion was spent in 2015 on tech gifts, and that number figures to grow during the 2016 holiday season. The holiday season is a time when consumers buy tech gifts for their loved ones, but it’s also a time when they splurge on items for themselves.
Technology gifts are popular, but these purchases require some research prior to swiping a card at the checkout counter. Consider this advice before gifting any gadgets this holiday season.
• Check product reviews. Use resources such as Consumer Reports to read up on the reputations of certain products and brands. Avoid purchasing products that have no established track record. Also try to read reviews from third-party sites rather than those posted on manufacturer websites. Independent reviews may be more forthcoming than customer testimonials.
• Speak with an educated retailer. Visit a store before making any purchases to learn more about the inner workings of the product you plan to buy. Discover its attributes, advantages, disadvantages, and what others are saying about it. The salesperson may have his or her own opinion on the item and may calm any nerves you have. Niche retailers tend to have knowledgeable sales staff and can be assets when comparison shopping.
• Determine if the gift is age-appropriate. It may be tempting to purchase children the latest and greatest tech gifts because all of their peers may be getting similar items. But first determine if certain items are age-appropriate. Remember, many tech gifts, such as tablets and smartphones, open children up to the world of social media. So if you buy such products, make sure you have turned on the privacy and safety features available before giving the item to your loved one. If you are purchasing a gift for a young person who is not your child, check with his or her parents to see if the gift will be appropriate or even permitted.
• Compare prices across various retailers. While popular gifts may be similarly priced because of the level of demand, it is still a worthy effort to comparison shop before making a rash purchase. In addition, consider that new generations of certain tech products come out quite frequently, and the previous generation may become obsolete rather quickly. Know when manufacturers are releasing new products so you can time your purchases accordingly.
• Put the product through your own test run. Try a product out for yourself to get a feel for it and its attributes. Hands-on knowledge may be the best type when gifting tech items. Just keep in mind that many retailers have a reboxing or restocking fee on tech products. If the item fails to meet your expectations and you plan to return it, it may cost you a percentage of the price.