From streaming screens to freezing rink-side reality, two TV shows have triggered a nationwide ice hockey obsession – and Adelaide is feeling the frenzy.
Our own ice hockey team, the Adelaide Adrenaline, has experienced a surge in female supporters following the release of Off Campus and Heated Rivalry.
Both feature elite ice hockey players navigating relationships and romance, and have soared in popularity, with Off Campus reaching 36 million viewers in its first 12 days of streaming.
The phenomenon has pushed ice hockey, which was previously a minor player in Australian sport, right to the forefront, as ESPN signs a new deal with the Australian Ice Hockey League.
Adrenaline fan engagement and social media manager Ryan Whitford said new faces were appearing at every home game this season.
“The change has been more of a demographic shift than an attendance shift,” he said.
“It’s a lot of females tagging us in reels and using sounds featured in Off Campus.
“There’s more people coming, and we’re selling out every game. Now there’s more of a revolving door of new fans.
“People that are long-term fans or have been coming for a while are missing out on tickets because they’re getting sold to new fans, which is a good problem to have.”
Among the new fans is Erika Mullins, who documented her experience on social media.
“We went to a game because of watching Off Campus a few times,” the 27-year-old said.
“I think there’s a lot more people there because of the show. There were definitely a lot of girls there.”
Ms Mullins said she first became aware of Off Campus as a book series and was “thoroughly enjoying” the television adaptation.
“It just has very healthy relationships that were shown on screen,” she said.
“They did the book adaptation really nicely.”
Sisters Sour and Raks An, aged 22 and 19, have also watched the Adrenaline in action, joining the growing legion of fans.
“We’ve made friends with other fans because we always go,” Raks said.
“We had someone message us on TikTok to come with us, so we did. So, yeah, there’s definitely a lot of new faces.”
Players have also noticed the change since the shows’ release. Adelaide Adrenaline captain Joey MacDougall said there was a notable shift in atmosphere at the games.
“It’s kind of creating a noticeable energy in the building,” he said.
“It does seem more lively than in previous years.
“It used to take a lot to get the crowd going.”
The Adelaide Ice Arena has seen a corresponding uptick in interest, with more people also coming through the doors for casual skating and come’n’try ice hockey sessions.
“We have lots of new skaters and lots of people coming to try ice hockey,” Ice Arena head of hockey and manager Jeff Fode said. “It’s definitely busier.”