While AI is getting attention for its effects on service sector jobs, a more traditional market — manufacturing — is set to undergo change as well. But one leader at an industry group sees opportunity instead of dread.

At an event in Plano, Carolyn Lee, president at the Manufacturing Institute, took on the topic of AI – and how it can be a help for employees who might work on shop floors at production plants. It was among the thoughts she shared at the State of the Manufacturing Workforce Address on Wednesday.

“People often ask me whether or not AI is coming for their jobs,” Lee said during the presentation that was held at NTT Data. “What I actually believe is that while AI might not take your job, your job may go to somebody who knows how to use AI.”

The people who succeed in the job market use new tech to tackle complex problems, make better decisions and just get more done, she said. Lee, whose group is a workforce development and education affiliate of the National Association of Manufacturers, noted the industry already has been using AI-related tools for a while.

“As AI evolves the way work is done, it’s opening doors to roles and opportunities we’re only beginning to see,” she said. “Just as past technological shifts have changed the workplace, they’ve also created new paths to people to grow and contribute.”

The industry is looking to the future as it looks to bolster its workforce with younger folks, upskill existing employees and further embrace new AI services.

Manufacturing is a key player in the Texas economy. As of December 2024, the state exports year to date totaled $455 billion, a 2% increase from 2023, and exports accounted for 17.3% of Texas GDP, according to the Texas Economic Development Corporation.

How can AI help workers in the industry? AI-powered systems are making workplaces safer and supply chains stronger, Lee said. Predictive analytics reduces downtime while smart simulations accelerate product design.

Today, more than half of manufacturers are deploying AI, and by 2030, that rises to about 80%, Lee said, citing research from a partner at the National Association of Manufacturers.

“When applied the right way, AI doesn’t replace workers, it elevates them,” Lee said.

She also pointed to the importance of technology as the industry looks to attract Gen Z. These workers already embrace more technology but they’re also more open to manufacturing positions as some forgo the college route.

The industry could have nearly 1.9 million open jobs by 2033. It’s an important issue for the sector that’s crucial to the U.S. economy, she said.

“Manufacturing has always been more than an industry,” she said. “It’s the backbone of America.”