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How do craft beers get their names?
By Gary Dzen
Globe Correspondent

Your favorite craft beer brewers can all agree on one thing: There’s no right or wrong way to name a beer.

“Just a lot of wrong names,’’ says Night Shift Brewing cofounder Michael Oxton. “We’ve named certain beers in seconds, while others have taken weeks.’’

Keith Antul of Medusa Brewing Co. has named more than 50 beers in the 13 months the Hudson brewery has been open. Despite the brewery’s name having a mythological bent, Antul quickly realized keeping that theme for each of the company’s beer names would be too difficult.

“It would have gotten pretty cumbersome after a while,’’ says Antul.

Antul doesn’t attempt to name his brews cohesively. Hence names like “Citra Legacy’’ for an American IPA (named after a hop) and “Duchovni’’ for a Czech-style Pilsner (named after a Czech word for spiritual).

“Naming beers can definitely be one of the most challenging and creative tasks that is required of a brewer,’’ says Steve Sanderson of Newburyport’s Riverwalk Brewing Co. “One of the difficulties these days is just the sheer number of breweries and beers, mostly one-offs, means that many names have already been used.’’

Sanderson and his employees usually make a list, then whittle it down to the best ones, holding off on choosing the actual name until tasting the beer first. At Mystic Brewery in Chelsea, the team uses the workplace app Slack to kick around ideas.

“For IPAs the rule is that the name must be silly,’’ says founder Bryan Greenhagen. “Thus our release this week, ‘Milquetoast Fight Club Double IPA,’ which is in a monthly series of beers that include ‘Disco Knee,’ ‘Dad Pun,’ and ‘Bromantic Vacation.’’’

Mystic imposes limits to the silly.

“I kept trying to name a beer ‘Fist Bump the Void’ for a while, but it’s always been shot down for being too dark,’’ says Loui Berceli, Mystic’s sales and marketing manager.

Idle Hands Craft Ales founders Chris and Grace Tkach recently used a business setback as inspiration for the names of several new beers. In June, the brewery announced it was shuttering its Everett location to make way for the new Wynn casino. The Tkachs struggled to find a new spot, selling their equipment and contemplating shutting down for good (they will open a new brewery in Malden later this year). For the last few months, they’ve been making beers with names like “Snake Eyes,’’ “Check Raise,’’ and “Three Card Monte’’ at Everett’s Night Shift.

“We’ve taken our purgatory period and decided to have a little fun with it,’’ says Chris Tkach.

Gary Dzen can be reached at gary.dzen@globe.com. Follow him on Twitter @GaryDzen