Already host to an in-store playroom and kids’ classes, it was only a matter of time until children’s boutique CouCou’s offerings swelled to include moms, too. The newly launched Mamma section showcases clothing and gifts for mom, such as an “I Have No Idea What I’m Doing’’ notebook by Printfresh, mama and me necklaces by Luna & Stella, and tunic tops by Louise Misha. Owner Astrid Motsenigos has proclaimed May “All About My Mamma’’ month (the first of many, she hopes), with discounts and events that include a Mamma & Me photo shoot on Saturday, May 12. Coucou, 24 Union Park St., Boston, 617-936-4082, coucou-boston.com

MARNI ELYSE KATZ