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Marketing chief shifting more time to projects
Finucane will use bank’s capital to add new business
Bank of America vice chairwoman Anne Finucane has been helping the company further develop new types of business. (Bill Brett for the Boston Globe/file)
By Laura J. Keller
Bloomberg News

Bank of America Corp. vice chairwoman Anne Finucane, the firm’s chief strategy and marketing officer, said she’s promoting deputies to oversee some of her responsibilities as she spends more time on initiatives using the bank’s capital.

While Finucane, 64, isn’t giving up control of her operations, her focus on projects and talks with shareholders on social and governance issues “has created opportunities for my team,’’ she wrote in a memo to staff on Thursday.

She elevated Meredith Verdone to chief marketing officer and shook up oversight of internal and external communications, with Jim Mahoney focusing on strategy and public policy.

“This is a team that works effectively together, and one that I have great confidence in,’’ she said, noting that people promoted will still report to her.

Finucane gained her title as vice chairwoman in 2015 to reflect her work overseeing corporate governance as chief executive Brian Moynihan announced leadership changes that included replacing then-chief financial officer Bruce Thompson with Paul Donofrio.

Moynihan and Finucane go way back, having overlapped for a few years at Bank of America predecessor FleetBoston Financial Corp. in the late 1990s and early 2000s.

Finucane has been spending more time helping to deploy the bank’s capital to further develop new types of business, such as underwriting green bonds, and on the company’s broader Catalytic Finance Initiative.

The bank, based in Charlotte, N.C., started that program in 2014 with a $1 billion commitment and a goal of stimulating at least $10 billion in new investment into clean energy projects through partnerships.

Bank of America said in July 2015 that it had more than doubled an environmental pledge, committing $125 billion by 2025 to support low-carbon business through lending, investing, capital raising, advisory services, and developing financing solutions for clients.