Love, streaming on Netflix

On Netflix’s new romantic comedy “Love,’’ the two leads — Paul Rust and Gillian Jacobs — spend most of the season’s 10 episodes getting together. They meet by the end of the premiere, but their inevitable relationship takes a while to begin.

Some viewers have complained about this gradual approach, saying that the show doesn’t get rolling until too late. I disagree. I like many things about “Love,’’ which is produced by Judd Apatow, and that measured pacing is among them.

The writers are taking advantage of that great TV commodity, time, to make the attachment feel natural. The characters, Gus and Mickey, are extremely different. He is an excessively nice former Boy Scout who spends his down time writing theme songs for movies with his geeky friends. She is a party girl struggling with addiction and drawn to guys who mistreat her. You can’t rush Harold and Maude, or Beauty and the Beast, or Bogart and Hepburn in “The African Queen,’’ or any attraction between opposites. We need to see them — the characters and the actors — build a believable rapport in “Love’’ one step at a time. Gus needs to slowly discover that Mickey can help him become more honest. And Mickey needs to learn the virtues of a man who won’t hurt her.

“Love’’ is an LA relationship story well told, with characters who are as charmingly specific as the title isn’t. It’s breezy and endearing.

Matthew Gilbert can be reached at gilbert@globe.com. Follow him on Twitter @MatthewGilbert.