I‘ll admit it: When I heard that Boston was home to a flashy new men’s-only consignment boutique, I was skeptical. Maybe this is because I’d just spent a fitful afternoon throwing out my husband’s ratty T-shirts behind his back, many of which featured characters from “The Simpsons’’ and “South Park.’’

“Not all guys love to shop. My dad still thinks jeans should cost $25,’’ says Kristin Kohler Burrows, the down-to-earth chief executive of consignment chain 2nd Time Around.

But many do. And so the franchise, which originated in Newton and now counts 41 shops nationwide, launched its first men’s boutique on the top floor of its Newbury Street flagship in May.

The general rise in consignment shopping is old news, but while there tends to be a greater focus on women, retailers say interest among men for discounted, designer duds is clearly there.

As Burrows notes, the stereotype of Man as Reluctant Shopper and Careless Dresser is outdated. at New York Fashion Week, for instance, men’s attire drew as much media attention as its female counterpart.

So who are these guys? In Boston, the typical male consignment shopper is between 27 to 45, hunting for work clothes like Brooks Brothers button-downs and blazers, Burrows says.

“This is not a college student. They have more discretionary income; they care what they wear; and they’re strongly focused on fashion, fitness, and nutrition,’’ she says. Vineyard Vines and Theory are other popular brands.

In fact, men who frequent the boutique generally prefer to linger longer than their female counterparts.

“Women tend to zero in on what they want and not need guidance. Men want to talk more; they want input,’’ Burrows says. On average, a stylist will pull five or six items for a male shopper to try on.

It helps that the men’s boutique encourages relaxation. Associates are happy to fetch soda or beer for thirsty browsers. The 1,500-square-foot space has a fireplace, cozy couches and chairs, smartphone hook-ups, and magazines geared to the middle-age shopper. In fact, things are going so well that 2nd Time Around might launch more men’s shops in the future, Burrows says.

“It used to be that women would come in here and send the guy across the street to the bar. Now we see men here shopping on their own, asking for feedback,’’ she says. And maybe even finding $25 jeans.

Kara Baskin can be reached at kcbaskin@gmail.com. Follow her on Twitter @kcbaskin.