UNPRESIDENTIAL ADDRESS

As the presidential primary season gets louder, the clamor of criss-crossing endorsements just becomes another layer of the noise. But one candidate this week scored the kind of honor that rings clear and true across the Internet: Loser.com now redirects to Donald Trump’s Wikipedia page. Since 1997, the coveted URL has changed hands, forms, and targets many times (forwarding clickers to the pages of everyone from Kanye to Reddit to Obama), but in the interest of maintaining the Internet’s reputation as a place for the factual to thrive, I’m really hoping it stays this way for a while.

DUMPING ZONE If you’re wondering what all the worst people on earth are doing right now, a good handful of them are responding to a new Ask Reddit thread that poses the question, “What’s the cruelest thing you ever did to an ex?’’ with the bonus “Did they deserve it?’’ Among the roughly 4,400 ways to leave your lover, there’s roughly one funny reply (“I silently wept myself to sleep for months. That’ll show her!’’) and post after post of human awfulness. Maybe just don’t read it. Also, don’t date people, ever.

CASE OF THE SPINS

Speaking of breakups: Hey you there, playing “Hello’’ over and over again as you sob into the futon. You are putting Adele in danger. As Ryan Walsh of Boston band Hallelujah the Hills uncovers in a piece for Motherboard, Spotify’s growing war on spammers has its share of casualties, like one musician whose repeated plays of his own songs got them yanked from the service because “real people don’t listen to the same exact song thousands of times in a row’’ (ahem!). It’s a smart read on the questions left behind as the streams sweep away our record collections.

THAT’S THE TICKET

Ladies and gentleman, I come to you with five simple words and one longish parenthetical. Bo and Matthew (who successfully dressed up in a single set of clothes to get into a showing of “The Avengers’’ for half price) for president.

MICHAEL ANDOR BRODEUR

Photos: Globe wire services

Michael Andor Brodeur can be reached at mbrodeur@globe.com. Follow him on Twitter @MBrodeur.