PARIS — Forget the baguette. The French are going crazy for burgers.

Figures released this week revealed that sales of the jambon-beurre — the ham and butter baguette sandwich, a classic of French snacking — have been surpassed by sales of American-style burgers.

The study by restaurant consultants Gira Conseil showed that about 1.2 billion ham and butter sandwiches were sold in 2017, while 1.4 billion burgers were eaten over the same period.

‘‘Even the Americans are looking at us with wide-eyed amazement,’’ Bernard Boutboul, general director of Gira Conseil, said.

‘‘Obviously the rise in popularity is not linked to sales at McDonald’s or other fast-food restaurants,’’ Boutboul said in a phone interview. ‘‘It’s due to the growing number of restaurants putting burgers on their menu.’’

‘‘The French’s favorite sandwich is losing ground, slowly but steadily,’’ the study said.

associated press