For ski resorts in the region, this season so far can be summarized in two words.

“Way better,’’ said Jessyca Keeler, executive director of trade association Ski NH, which represents 34 New Hampshire ski resorts.

This time last year, the region’s ski industry was reeling from unusually mild temperatures and anemic snowfall — a one-two punch that kept visits at all-time lows, forcing some resorts to shut down early.

But after several recent storms padded snowfall totals ahead of the upcoming school break week, resort operators are gleefully measuring fresh powder in feet, not inches.

“Last year truly was one of the worst we had on record for skier visits,’’ Keeler said. “On average, we’re seeing three times as much snow on the ground for this month as we had last [February], and a total of two-to-four times as much as we had for the whole season to date last year. And we still have a month and half to go.’’

Just midway through the season, and leading up to a holiday weekend and school vacation week, area resorts are predicting strong visitor numbers, thanks to a weather “sweet spot’’ — not too frigid, not too warm, Keeler said. So far, Ski NH reports skier visits are up an average of about 25 percent over last season. Liftopia.com, an online seller of lift tickets, said sales at New England resorts are up 69 percent so far from last season.

Vermont ski area Mad River Glen, which shut down last season after only 44 days in operation, is reporting a bounty of fresh powder in February alone.

“We were getting really nervous, then it started snowing. And it has not stopped since the end of January,’’ said Mad River spokesman Eric Friedman. “We got three feet as of Monday; well over five feet this month so far; and well over 200 inches for the year. It’s been really amazing.’’

All trails at Mad River Glen, which depends on natural, not artificial snow, are currently open. So far this season the area only shut for two days in January, and expects a full rebound from last season, its worst in 35 years, Friedman said.

At Cannon Mountain, about 2 ½ hours north of Boston in Franconia, N.H., spokesman Gregory Keeler said the mountain has received more than six feet of snow in February alone, and already has surpassed its normal seasonal snowfall average of 160 inches. Last season Cannon received a total 90 inches, he said.

“We don’t even like to compare this year to last year because it seems kind of ridiculous. Everything is awesome if compared to last year,’’ Keeler said, adding visits were up about 14 percent last week over the same period in 2016. “We’re anticipating a very busy February vacation week; our ski school is sold out for Monday, Tuesday and Wednesday already.’’

This time a year ago, Loon Mountain in Lincoln, N.H. had gotten 44 inches of snow; totals so far this season are 144 inches.

“It’s been pretty crazy snowing almost every day,’’ said spokesman Greg Kwasnik. “It’s been a dream come true.’’

Sunday River and Sugarloaf in Maine reported record snowfall numbers for the month, getting more than five feet of new powder. Reservations at both resorts are up 20 percent over the same time period last year.

Wachusett Mountain Ski Area in Princeton has received more snow this month already than it did all of last season, said spokesman Tom Meyers.

“We don’t really like comparing to last year because it was such a poor year, “ Meyers said.

Katheleen Conti can be reached at kconti@globe.com.